Yours Beauty

Branding & Packaging

The Brief

2 problems needed to be solved; gender neutral branding that wasn’t neutral in design, and packaging that was environmentally conscious.

The Solution

Packaging that has re-usability as the centric of its design, and bright vibrant colours that command attention. Who says gender neutral has to be plain and boring?

‘Yours’ is a gender neutral beauty brand for consumers who don’t like to be put into boxes. The brand also focuses on the importance of friendliness to the environment. The reason for being named ‘Yours’ is the idea of the consumer being the one to choose their ‘beauty standards’. The message being ‘This product is yours’, ‘Your look is yours to decide’.

Online bottle configurator

Brand colours


Lauren Mines: Graphic Designer

Copyright 2020