The Brief

To design a brand for a gender-neutral accessories company called ‘PLAYPIT’, the primary target audience being millennials.

The Solution

Vibrant colours and a playful brand that focuses on inclusivity and diversity. Imagery is both authentic and playful, linking back to the brand name ‘PLAYPIT’.

Colourful balls are used to add playful elements that can be used in ad campaigns, stationery, and more.

Lauren Mines: Graphic Designer

Copyright 2020